Google Keywords Planner Tool

As a blogger or website owner, one of the most important aspects of optimizing your content for search engines is keyword research. This involves identifying the words and phrases that people use to search for information related to your topic, and then incorporating those keywords into your content in a way that makes sense and provides value to your audience. One of the best tools for keyword research is Google Keyword Planner, a free tool provided by Google Ads. In this blog post, we will explore how to use Google Keyword Planner for keyword research.


Before you can use Google Keyword Planner, you need to sign up for a Google Ads account. If you already have a Gmail or Google account, you can use that to sign up. If not, you will need to create a new account. Once you have signed up, log in to your account and click on the "Tools & Settings" menu, then select "Keyword Planner".

Once you have entered your seed keywords, Google Keyword Planner will generate a list of keyword ideas. This list will include related keywords and phrases that people search for, as well as data on the average monthly search volume, competition, and suggested bid for each keyword.
To analyze the keyword ideas, you can sort the list by search volume, competition, or suggested bid, depending on your priorities. You can also filter the list by keyword type (e.g. broad match, exact match, phrase match), location, language, and other criteria.


After analyzing the keyword ideas, you will need to refine your keyword list. This involves selecting the keywords that are most relevant to your content and have the highest potential for driving traffic to your website. You should also consider the level of competition for each keyword, as well as the suggested bid, which indicates how much advertisers are willing to pay for clicks on their ads for that keyword.
To refine your keyword list, you can add keywords to a plan by clicking on the "Add to plan" button next to each keyword. You can also remove keywords that are not relevant or have low search volume, or add new seed keywords to generate more ideas.


Once you have refined your keyword list and added keywords to your plan, you can access more detailed data on search volume and forecast for those keywords. This data can help you plan your content strategy and estimate the potential traffic and revenue for each keyword.
To get search volume and forecast data, click on the "Review plan" button in the top right corner of the screen. You will see a summary of the keywords in your plan, as well as data on average monthly searches, competition, and suggested bid.
You can also click on the "Download keyword ideas" button to download a CSV file with all the data on your keyword list, including search volume, competition, and suggested bid.

Google Keyword Planner is a powerful tool for keyword research that can help you optimize your content for search engines and drive more traffic to your website. By following these steps and refining your keyword list based on data from Google Keyword Planner, you can create content that is more likely to rank well in search results and attract more visitors to your site. However, it's important to remember that keyword research is just one aspect of SEO, and there are many other factors that can affect your search engine rankings, such as the quality of your content, the relevance of your website to the user's search query, and the number and quality of backlinks to your site. Therefore, it's important to use Google Keyword Planner in conjunction with other SEO tools and strategies, such as competitor analysis, on-page optimization, and link building, to achieve the best results for your website. By using a holistic approach to SEO, you can increase your website's visibility, traffic, and ultimately, your business success.

Here are some additional tips and best practices for using Google Keyword Planner for keyword research:

Use a Variety of Seed Keywords: When entering your seed keywords, try to come up with a variety of related terms and phrases that people might use to search for your topic. This can help you discover new keyword ideas and avoid missing out on potentially valuable search terms.

Pay Attention to Search Volume: While high search volume keywords may seem attractive, it's important to also consider the relevance and intent behind those keywords. Make sure that the keywords you choose align with the content on your website and are likely to attract the right audience.

Consider Long-Tail Keywords: Long-tail keywords are more specific and targeted than broad keywords, and often have lower competition and higher conversion rates. They can be especially useful for niche topics or products, and can help you attract more qualified leads to your site.

Check Out Your Competitors: Use Google Keyword Planner to analyze the keywords that your competitors are targeting, and look for opportunities to differentiate yourself by targeting related but less competitive keywords.

Use Negative Keywords: Negative keywords are terms that you want to exclude from your keyword list because they are irrelevant or likely to attract the wrong audience. For example, if you have a blog about vegan recipes, you might want to exclude keywords related to non-vegan diets or ingredients.

Don't Overstuff Keywords: While it's important to include your target keywords in your content, make sure you don't overdo it. Keyword stuffing can hurt your search engine rankings and make your content appear spammy. Instead, focus on creating high-quality, relevant content that naturally incorporates your target keywords.